Logo Design | Infographic Design | Icons | Print Media | Poster Design | Academic Project
The Radiant Marketing project began as a class assignment in a print media class, but proved to be not only an exercise in logo and layout design, but an exercise in icon design and information visualization through an infographic. The later aspects of this assignment lean closer to UX/UI design, and aided in my interest in symbology usability studies.
Logo Design
The Radiant Marketing logo was the first phase of this project. Without knowing much about what the company wanted, I was given plenty of creative freedom and wiggle room while designing for this logo. Word association plays a large role for me in this design. The I hear the word radiant, I think of the sun and its rays of light. The ‘sunburst’ that forms the round hump of the R and the golden yellow in the color version of the logo are my nod to the sun, and by association, the name of the company.
Infographic and Icon Design
What is an infographic without icons? Icons and symbols are imperative when building a visual language to communicate any topic in a given scenario. The icons designed for this infographic built of the shapes found in the logo of the Radiant Marketing Group which helped keep the overall design cohesive. The colors also play a role in identifying the hierarchy of information in the graphic, with red being the first color in the rainbow, and the color of the first step of the content marketing process, it would make sense that the second step would be orange, and so on, and so forth. The Icons come in two variations. One is a positive space contained icon, and the other is a negative space contained icon.
Marketing Brochure
After building the logo, infographic, and icons, the final task was to compile it all into the brochure below. The intention of the brochure was to be a visual aid to a conference presentation from Radiant Marketing. It was fun to play with gradients and shadows in this design. The line work and organic shapes add movement to the design in a way that I was not intending to add. It was more of a happy accident, but once discovered, it became an intentional design feature.
